![Why Personalization Makes BarkBox Leader of the Pack The Growth Show Why Personalization Makes BarkBox Leader of the Pack](https://megaphone.imgix.net/podcasts/4bc1fc54-3fca-11eb-9074-e703c8e0a9a3/image/GS18_square-01.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
Why Personalization Makes BarkBox Leader of the Pack
אודות הפרק
If you have a dog, then you know BarkBox. It’s customizable monthly subscription boxes are your dog’s favorite pieces of mail. Co-founder Matt Meeker believes the secret to the company’s success is putting every four-legged (and two-legged) friend first. Matt talks about how a pig, yes a pig, redefined the company’s personalization policies and why BARK has invested so heavily in customer service.