Your productivity app isn’t the problem. You are.

On Monday, you download a new productivity app. On Tuesday, you load it up with all the tasks you need to accomplish. By Friday? You’ve abandoned that list - and you’re in the market for the next new app that’s sure to change your life. That’s why Amir Salihefendic, the founder and CEO of the productivity startup Doist, says his company is out to solve a psychological problem, not a product problem.