![Boston Red Sox SVP of Brand and Marketing, Adam Grossman The Growth Show Boston Red Sox SVP of Brand and Marketing, Adam Grossman](https://megaphone.imgix.net/podcasts/61ac7a80-3fca-11eb-9074-27e1f68042d8/image/GS18_square-01.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
Boston Red Sox SVP of Brand and Marketing, Adam Grossman
אודות הפרק
The concept of growth is a little different when you run marketing for a professional sports team. For Adam Grossman, SVP of marketing and brand development for the Boston Red Sox, success is often dictated by two things he can’t control: wins and losses. But he still has to fill seats, sell merchandise, and drive revenue for the organization. That presents a unique challenge for his marketing team: How do you measure success, exactly?