What Happens When You Win a Free Super Bowl Ad: The Death Wish Coffee Story

What if one moment could change the course of your entire business? That pivotal moment came to Mike Brown, Founder of Death Wish Coffee, in the form of a free Super Bowl ad. In one night, their small business became a household name, all because they won a contest with Intuit. In this episode, Mike shares the story behind winning the $5-million-dollar ad slot, what it meant for the business, and how they dealt with quadrupling in size and revenue.