![It’s a Small Aisle After All 99% Invisible It’s a Small Aisle After All](https://image.simplecastcdn.com/images/96792a27-13c3-40ce-b933-36bdb43a299e/54c9f8d8-80d8-425d-a3f3-751478db2e52/3000x3000/cover-99percentinvisible-3000x3000-r2021-final.jpg?aid=rss_feed)
It’s a Small Aisle After All
אודות הפרק
If you’ve ever been to a supermarket in the US, you’ve probably seen an ethnic food aisle. Maybe it was called the "international aisle," or "world foods," but it was the same idea. This is the “It’s A Small World After All” part of the shopping experience. It’s where you’ll find ramen next to coconut milk, next to plantain chips next to harissa. Although ethnic aisles look different in every supermarket, they’re often variations on the same theme. And while so-called “ethnic food brands” get a chance to feed the American masses, they’re still confined to the ethnic aisle. And they may never leave.
Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.